Christmas Ads – that do tell us about Christmas!

So the Christmas season is now upon us. Or rather in the world of advertising it is. (We don’t start the Christmas season until 25th December in the Angilcan Church, Of course!) This week has seen the launch of many different stores advertising campaign. 2 Adverts caught my eye – first off was John Lewis with this:

This sentimental story of Monty the penguin was the chatter of all social media until Sainsbury’s hit back with this:

Lots of chatter about the sensibilities around these adverts, and the appropriateness of it all. How about this for and idea: show both videos, and ask about what the stories are saying. Then (noticing that stories cut through the noise of Christmas) ask the group to start telling the best story of all – not a story of a penguin or even a Christmas truce, but rather of the Saviour born in a stable. You could even video it on your smartphone, upload to youtube and share it with the world…

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